PENERAPAN CAKAP DIGITAL PADA UMKM PENJAHIT MERAPI KELURAHAN TANJUNGPINANG TIMUR

  • Muqtafin Muqtafin Program Studi Manajemen STIE Pembangunan Tanjungpinang
  • Betty Leindarita Program Studi Manajemen STIE Pembangunan Tanjungpinang
  • Abdul Basyid Program Studi Manajemen STIE Pembangunan Tanjungpinang
Keywords: Digital Marketing, Market Place, Marketing, Promotion, MSMEs

Abstract

The aim of this service is to educate and encourage MSME players to utilize digital marketing to improve the MSME economy during the Covid 19 pandemic. This service is specifically offered to MSMEs at Penjahit Merapi. To answer the challenges faced by Merapi Tailor MSMEs, our group will carry out a program consisting of: a) developing a digital marketing strategy; b) understand the market, accessibility, types and features; and c) realizing the importance of digital literacy in the market. This program will be implemented through various methods such as outreach, interviews and direct training

Published
2025-08-22
How to Cite
Muqtafin, M., Leindarita, B., & Basyid, A. (2025). PENERAPAN CAKAP DIGITAL PADA UMKM PENJAHIT MERAPI KELURAHAN TANJUNGPINANG TIMUR. Jurnal Pengabdian, Pembelajaran Dan Pemberdayaan Ekonomi Masyarakat (JP3EM), 1(3), 123-134. Retrieved from https://journal.stie-pembangunan.ac.id/index.php/jp3em/article/view/2495
Issue
Vol 1 No 3: Juli 2024
Section
Articles