BRANDING SEBAGAI STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN (PENGABDIAN MASYARAKAT PADA UMKM KERIPIK YANG)

Abstract

Branding is an essential aspect of marketing. One of the key elements in branding is the logo, which serves as the visual identity that represents a brand. This guidance aims to rebrand the previously inadequate logo used by the "Keripik Bawang Yang" MSME. The methods employed include interviews, socialization, and mentoring. As a result of the mentoring process, the previously inappropriate logo, which did not accurately represent "Keripik Bawang Yang" as it truly is, was replaced with a logo that better reflects the product's content. The previous logo design caused consumer confusion about the depiction of the product in the logo versus the actual appearance of the onion chips, thus reducing consumer interest in purchasing. In addition to the logo redesign, the mentoring also involved creating a banner to enhance brand recognition and potentially increase consumer interest in "Keripik Bawang Yang."