PEMBUATAN LOGO GUNA MEMBANGUN BRANDING PADA UMKM DI DESA LANCANG KUNING

Abstract

In fierce business competition, every business must use a product marketing strategy to gain a competitive advantage. In gaining consumer buying interest, business actors must have their own strategies. One of the common strategies used is the implementation of branding. Branding is a term for activities that make an identity on a product. Lack of awareness of the importance of branding in business, this makes it a problem. There are MSMEs that do not have a logo and banner on their current business products, namely Bu Lia Tape MSMEs. Tape Bu Lia MSMEs are one of the MSMEs located in Lancang Kuning Village. With this problem, this service activity aims to create a visual identity for Bu Lia Tape MSMEs through a branding process using logos and banners. The community service program is carried out through surveys, consultations, and logo and banner design using the Canva application, the result of this service is that there is a visual identity through the logo for the packaging of tape products