Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) is a double-blind review academic journal for Legal Studies published by P3M STIE Pembangunan Tanjungpinang. This journal is periodically published Four times a year (in January, April, July, October). Jurnal Pengabdian Pembelajaran dan Pemberdayaan Ekonomi Masyarakat is the official journal of the P3M STIE Pembangunan Tanjungpinang. The main aim of this journal is to publish scientific work in the field of Economics, both macro and micro. This service journal publishes articles on the application of economics in solving problems faced by society.
PELATIHAN PEMBUKUAN SEDERHANA DAN MENGGUNAKAN APLIKASI SIAPIK PADA UMKM DESA LANCANG KUNING
This research discusses the challenges faced by micro, small and medium enterprises (MSMEs) in Kunning Village, Lancang Harbor regarding recording financial transaction reports. A survey of economic stakeholders in MSMEs revealed that the problem is that it is still difficult for economic stakeholders in MSMEs to understand manual recording such as reporting income, expenses and budget planning. This initiative aims to provide training on the operation of the Android or iOS-based SiApik application issued by Bank Indonesia to record financial reporting transactions, as well as basic accounting manual training. Social service activities are carried out through consultation, training and guidance, especially to overcome the problems faced by MSMEs in Lancang Cangning Village. This activity was carried out to provide MSMEs with an understanding of basic financial and accounting reporting and to provide practical examples of the application of these training concepts. Kuala Lobam. Apart from that, the benefits of this activity can increase strong awareness of the importance of entrepreneurship starting from a young age. In the formation of the soul entrepreneur The students of SMKN 1 Seri Kuala Lobam are given education by providing motivation to improve the formation of the soul entrepreneur.
Hak Cipta (c) 2025 Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
MENINGKATKAN MINAT WIRAUSAHA MELALUI PELATIHAN POT BUNGA DARI SERABUT KELAPA PADA IBU-IBU PKK DESA LANCANG KUNING
In Lancang Kuning Village, there is one resident who manages coconut plants which are processed into plant fertilizer, where the part used as fertilizer is the coconut shell so that the remaining fibers are not used. Therefore, KKN students in Lancang Kuning Village have the initiative to process leftover coconut materials to make coconut fiber crafts. Where this craft is carried out through training so that this activity can provide education and entrepreneurial interest in the Lancang Kuning village community in utilizing leftover materials. Training on Flower Pot Crafts from Coconut Fiber was held on Friday 03 November 2023 at the Lancang Kuning Village Hall with the training participant, Mrs. PKK, Lancang Kuning Village. During the training, the entire team was able to work together well and provided equipment to support the progress of the Training on Making Flower Pots from Coconut Fibe
PEMANFAATAN DIGITAL MARKETING DALAM MANAJEMEN PEMASARAN PADA UMKM DESA LANCANG KUNING
In the digital age, businesses must adopt digital marketing trends to increase targets and sales. Digital marketing, which is becoming a tremendous business phenomenon on the internet, allows companies to introduce and promote products more effectively. In Lancang Kuning Village, the community service mechanism for digital marketing involves planning, training, and evaluation. MSME participants, divided by business field, collaborate in planning training programs. During the activity, they understand how to promote products through digital media. The final evaluation provides feedback to MSME players about products and marketing strategies, including direct interaction with users through social media. It not only provides insight into the acceptance of the product, but also allows an assessment of the benefits and disadvantages of the product or marketing strategy that has been adopted
STRATEGI BERSAING MELALUI MANAJEMEN MEREK DAN KEMASAN PRODUK UMKM DESA LANCANG KUNING
Micro, Small and Medium Enterprises (MSMEs) play a very important role in economic growth in Lancang Kuning Village. MSMEs provide a positive value for increasing community income. This is reflected in the increasing number of MSMEs in Lancang Kuning Village. Sorghum is one of the Micro Small Business pilot products with the business name Sorghum Ibu Ririn. But unfortunately, Mrs. Ririn's MSMEs do not have good packaging and packaging labels so they need a change of packaging and attractive packaging labels so that their business can be better known to the outside community. This community service activity was carried out to help Mrs. Ririn's UMKM to improve brand management and product packaging. The methods used in this service activity are survey methods, direct interviews, training, socialization and direct assistance to MSME owners. The survey results show that in Mrs. Ririn's yam chips MSME, the obstacles are not yet having a product label, product packaging that is not appropriate so that it makes the product easily damaged and does not yet have a HALAL certificate. After making packaging innovations and more attractive labels, sales made by the two MSMEs have increased. In addition to experiencing an increase in sales, better product packaging also has a positive impact on the durability of the product itself.
EDUKASI PENTINGNYA MENUMBUHKAN JIWA ENTERPRENEUR BAGI SISWA SMKN 1 SERI KUALA LOBAM
Motivation, support and high desire are very necessary to start a business. So entrepreneur must be known as soon as possible to Indonesian citizens. Introduction to learning entrepreneur through educational activities entrepreneurin Bintan Regency, to be precise at SMKN 1 Seri Kuala Lobam in Kuala Sempang Village. The aim of this education is to prepare students to generate employment opportunities, alleviate the problems of unemployment, poverty and economic downturn. There are targets and outcomes that are the aim of educational programs entrepreneur motivatingly, creatively and skillfully in providing information to SMKN 1 Seri Kuala Lobam about the importance of understanding education entrepreneur motivating and creative and can instill the soul entrepreneur to students from an early age. The method used in this education is to use observation to dig up information regarding the condition of students at SMKN 1 Seri Kuala Lobam Kuala Sempang Village and socialization to take part in a series of socialization activities to foster an entrepreneurial spirit. The results of this training are the outcomes of carrying out several educational activities, including a tendency to grow in motivation regarding persistence to awaken the soul. Entrepreneur for student. The emergence of a strong awareness of the importance of entrepreneurship from generation to generation starting at a young age who emulate the successful behavior of entrepreneurs who have been running and are successful. In the end, by carrying out this activity the participants are expected to gain scientific insight in the field of entrepreneurship so that they can improve their souls entrepreneur million to raise the enthusiasm of the younger generation for entrepreneurship. The conclusion from this activity is that it is able to foster motivation and a sense of enthusiasm, awakening the soul entrepreneur among students of SMKN 1 Seri Kuala Lobam. Apart from that, the benefits of this activity can increase strong awareness of the importance of entrepreneurship starting from a young age. In the formation of the soul entrepreneur The students of SMKN 1 Seri Kuala Lobam are given education by providing motivation to improve the formation of the soul entrepreneur.
PENGEMASAN, PELABELAN DAN PEMASARAN DIGITAL PADA KELOMPOK KULINER PONDOKAN KELANA
Micro, Small, and Medium Enterprises (UMKM) are part of the important role in improving the country's economy. Along with the development of the increasing times, the quantity of the MSME sector also needs to be accompanied by improving the quality produced by increasing the competitiveness of products in the market, especially when viewed in terms of packaging, labelling and digital marketing. One of the micro businesses is the Kelana Pondok Culinary Group business which is located in the village of Penaga by producing lampam cakes. The problems faced by the Pondok Kelana Culinary Group business are that the packaging is still simple, unattractive product labels and product marketing that still covers certain areas and there is no product promotion. The purpose of this activity is to carry out packaging, labelling and digital marketing in the Pondokan Kelana Culinary Group business to increase the selling value of the products it produces. The realisation of problem solving faced by the Pondok Kelana Culinary Group business is to create social media accounts, update product packaging and labels, and promote lampam cake products on social media. The problem solving method used is by conducting training, socialisation and mentoring so that the Pondokan Kelana Culinary Group business is skilled and able to process, package, and market lampam cake products digitally. The results of this activity are in the form of updated packaging and product labels to be safer and more attractive, then the lampam cake business can be promoted on social media that has been created by the author for the Kelana Pondokan Culinary Group business in order to increase lampam cake sales and attract buyer interest.
RE-BRANDING KEMASAN & LOGO KOPI KUDA BERKAIT DESA SEBONG PEREH
Sebong Pereh Village is a coastal village in kecamatan, Teluk Sebong , Kabupaten Bintan , Provinsi Kepulauan Riau . This research was carried out for the first time on October 23 2023, making Kopi Kuda Berkait which is located in Sebong Pereh Village at Mr Bedu's house as the owner of the Kopi Kuda Berkait business. We are carrying out a program, namely Re-Branding. There we asked about the history of the formation of related horse coffee and the obstacles experienced, especially in legality, namely the HALAL, PIRT and BPOM labels on the packaging of the related horse coffee, and another obstacle, namely the ingredients in the seahorse coffee mixture. Before the rebranding process, Kopi Kuda Berkait's packaging and logo had an appearance that was considered less attractive. The packaging uses matte black and a logo design that is considered less attractive. After going through a rebranding process, Kopi Kuda Berkait now has significant changes to its packaging and logo. Attractive colors are now used, with the front of the packaging being transparent, allowing buyers to clearly see the Kuda Berkait Coffee powder inside. Meanwhile, the back of the packaging is decorated in gold, giving an elegant and exclusive impression. This change is expected to provide a stronger appeal to consumers and reflect better quality and brand identity after the rebranding process. In addition, using ziplock packaging can protect the Kuda Berkait Coffee powder from exposure to air which can affect the quality of the aroma and taste.
PEMBUKUAN SEDERHANA PADA KELOMPOK KULINER PONDOKAN KELANA
This service aims to provide knowledge about simple bookkeeping for members of the Pondokan Kelana Culinary Group in Penaga Village, Bintan Regency. The method used is a mentoring method in the form of training. In the process of making this simple bookkeeping, there is a recording of financial reports to help mothers make it easier to manage business finances. The analysis carried out focuses on the problems of Business Bookkeeping. This analysis resulted in solving the problem in the form of a program that we carried out, namely "Assistance in Making Simple Bookkeeping for the Pondokan Kelana Culinary Group" in Penaga Village and conducting training on simple bookkeeping for UMKM.
PELATIHAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA DAN HPP UNTUK UMKM ABON IKAN DI DESA SEBONG PEREH
Micro, Small and Medium Enterprises located in the Bintan Island area mostly do not have or are unable to prepare simple financial reports, even though the role of simple financial records is very important in an MSME business unit, because having financial records certainly makes it easier for businesses to monitor income and expenses in the business and what kind of selling price must be set so that the business makes a profit.The factor that causes difficulty in preparing simple financial reports for Micro, Small and Medium Enterprises is the absence of a clear economic entity. This happens because most MSMEs are unable to differentiate between business activities and personal activities, so company assets are recognized as personal property and vice versa. From this statement, it is difficult to clearly identify the economic entity.This research was conducted at the UMKM "Abon Ikan" on October 28 2023, located in Sebong Pereh Village, Bintan Regency. This type of research is descriptive qualitative with a case study approach. The research results show that in Sebong Pereh Village there are Micro, Small and Medium Enterprises (MSMEs) that are building fish floss businesses, but in carrying out their business activities there is no recording system in any form. So after we teach about preparing simple financial reports and calculating COGS, it really helps Micro, Small and Medium Enterprises (MSMEs) because it can help MSMEs to see the financial condition of their business and obtain the maximum level of profit. Apart from that, this can also help business owners to know the amount of expenses and income that are more neatly arranged and business owners can find out the amount of profit earned every month.
PRAKTIK PEMBUATAN ABON IKAN GUNA MENINGKATKAN PEMBERDAYAAN EKONOMI MASYARAKAT DESA SEBONG PEREH
Desa Sebong Pereh Village is a coastel located in kecamatan Teluk Sebong, Bintan Utara, Provinsi Kepulauan Riau. The majority people in Sebong pereh village work as fishermen , who have various potentials from marine products. One potentials that stand out and can be exploited easily in the village is the catch of fishermen such as animal sea. In order to increase the economic value of a product, the fish can be made into a processed product so that is has a higher selling price compared to raw fish. Shredded meat is a healthy and long – lasting food that has hight protein and low cholesterol levels If the process all the best the aim shredded fish is to develop the potential of Desa Sebong Pereh from fishermen’s catches , produce nutrient and protein – dense, long – lasting food products, and open new bussines areas in order to improve the economy of the Desa Sebong Pereh Community.
PELATIHAN AKUNTANSI UNTUK PENYELENGGARAAN PEMBUKUAN SEDERHANA BAGI KUBE JAYA ABADI DESA PENGUDANG
Simple bookkeeping is a documentation process carried out by employers in a structured manner by collecting data and information related to the company's financial reports. Usually, this simple bookkeeping consists of all financial reports in a company. Financial documentation that is recorded is usually related to assets, expenses, capital, income , budget, prices with output results in the form of presentation of financial reports. The purpose of bookkeeping activities in a business is to reduce or minimize the risk of losing products, assets, and even money belonging to the company. The problem we encountered in Pengudang Village, more precisely at KUBE Jaya Abadi is these business actors do not yet know the importance of a bookkeeping. As a result, they do not know how much their income and expenses are while their business is running. For this reason, we held an "Accounting Training for Simple Bookkeeping for KUBE Jaya Abadi Pengudang Village" which we aimed at business people, especially members of KUBE Jaya Abadi. The method we used during our research was observation and outreach. The results of the survey that we have conducted, the bookkeeping at KUBE Jaya Abadi is still not effective so we have made the bookkeeping into 3 books, namely the production record book, income book, and financial report book. With this activity, it is hoped that it can help improve the performance of business finances carried out and make it easier for business actors to prepare financial reports that are made
STRATEGI OFFLINE MARKETING UMKM MINIATUR KAPAL DESA PENGUDANG DALAM MENINGKATKAN MINAT KONSUMEN
Offline marketing is a direct selling method, in which marketers or manufacturers approach customers directly with the products and services offered. The purpose of this research is to find out what strategies are being carried out in offline marketing for micro-miniature Pinisi ships in Pengundang village in increasing consumer interest. the method used is a qualitative research method with a descriptive analysis approach. data obtained from interview documentation. The results of this study indicate that the result of offline marketing for the miniature Pinisi ship SMEs is that they can market the miniature ships through brochures, business cards as the identity of the UMKM which makes it easier if anyone wants to order the miniature. Apart from that, nameplates are also installed on the side of the road so that it has an impact on making it easier to find the public address of the miniature Pinisi ship, which will attract tourists or other consumers as souvenirs while in Pengudang Village.
E-COMMERCE KEPADA UMKM MINIATUR KAPAL UNTUK MENINGKATKAN DAYA SAING DI ERA GLOBAL
The problem faced by Pengudang Village when we conducted the survey was that the community still lacked knowledge and training related to social media as a business promotion tool. This is due to the location of Pengudang Village which is far from the city center and there are no facilities or staff to provide outreach to the community regarding the digital era for promotion. We see that the potentials of Pengudang Village have not been maximized properly. Therefore, we provide training and marketing assistance through e-commerce to MSMEs Miniature Pinisi Ships which aim to boost the MSME economy again. We focus on marketing through e-commerce for MSMEs Miniature Pinisi Ships through social media Instagram, Facebook and WhatsApp by creating a new Instagram account for the business and tidying up the business owner's Facebook account while WhatsApp still uses the business owner's personal account. The marketing steps through social media are by posting photos of the business product in the form of Miniature Pinisi Ships on the social media accounts mentioned above as well as describing the method of manufacture and materials used to make products and procedures for ordering or purchasing Miniature Pinisi Ships
MENGEMBANGKAN KELOMPOK MENJAHIT BINTAN BERKARYA MELALUI KERAJINAN TANJAK SEBAGAI WARISAN BUDAYA MELAYU
In Ekang Anculai Village, there is a group that manages MSMEs engaged in sewing which are members of a group called "Bintan Berkarya". The "Bintan Berkarya" sewing group is a forum for introducing, developing, and preserving the dance culture, especially in the Bintan area and its surroundings by providing an understanding both educationally and practically so that the dances produced have indicators of success. November 12, 2022 at the Ekang Anculai Village Hall with the sewing group "Bintan Berkarya" as the participant. Equipment and tools for making climbing products were provided by students who were doing KKN in Ekang Anculai Village as the implementing committee for this climbing training activity. During the training, the entire team was able to work well together and provide equipment to support the ongoing management of the treads by the "Bintan Berkarya" sewing group
RESISTENSI UMKM MELALUI GOOD GOVERNANCE PADA PELAKU USAHA DI DESA EKANG ANCULAI
This writing describes the community service program, especially for Micro, Small and Medium Enterprises in Ekang Anculai Village, which is currently still underdeveloped. It should be that with the development of technology, this should bring fresh air to business actors in maintaining the resistance of their businesses in society. The purpose of carrying out this activity is to help MSMEs in Bu Santi's shop located in Hamlet 1, Ekang Anculai Village, Telok Sebong District, Bintan Regency in running their business. The method used in this activity is the method of observation and interviews. The activities that the service team carried out during the service were carried out and were successful. The service team made improvements to the UMKM Warung Bu Santi by updating the appearance of the UMKM by painting the stall, installing banners, making a physical menu and updating tablecloths so that local people were interested in visiting UMKM. That way the service team hopes that the business actor, namely Mrs. Santi's shop, will continue to maintain the business they have.
PENGABDIAN DALAM MENGOPTIMALISASIKAN PENGOLAHAN LIDI KELAPA UNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT DI DESA PENAGA
Each village has potential, both physical potential such as climate, soil, water, geographical environment, human resources and others as well as non-physical potential such as community culture. One of the potentials found in Penaga Village, Teluk Bintan District. Bintan Regency is abundant marine products such as fish, shrimp, cuttlefish, bark and others. This can be seen from the majority of the Penaga Village community's livelihood as fishermen and their marine catches are still not optimally utilized. Therefore the community service activities process fish into fish crackers to support the economy of the Penaga Village community as an effort to empower the community towards independence in entrepreneurship and optimizing the utilization of potential. The method used is a qualitative method of conducting interviews with village heads, hamlet heads and surrounding communities. Furthermore, a socialization and training program was carried out where this program was one part of the community service program activities in the form of training on how to process fish crackers by utilizing marine catches to become fish crackers so that they could have higher selling value, licensing and business legality, and marketing through digital marketing . It is hoped that after participating in this training, the community will be motivated to develop the potential that exists in Penaga Village
Coconut tree is a plant that has many benefits. Almost all parts of this tree can be used, such as the fruit which is rich in nutrients, the skin can be used as a container or charcoal and the leaves can be used as a broom stick. Despite its many benefits, the waste of coconut trees is often neglected by the community. Lots of coconut trees are left and not utilized. The objectives to be achieved in this activity are: 1. Fostering the entrepreneurial interest of the Penaga Village community in processing coconut sticks through a socialization program, 2. Improving the skills of the Penaga Village community in processing coconut sticks through a training program, 3. Increasing people's income through processing coconut sticks . This method uses a qualitative method because interviews were conducted with the village head and continued with the entrepreneurship outreach program and coconut stick processing training.
PENINGKATAN PENJUALAN UMKM MELALUI PRODUCT BRANDING DI DESA BINTAN BUYU
This research reviews the increase in MSME sales through product branding. This study aims to illustrate how important branding is for MSME actors. This research uses qualitative research to explain the brand's contribution to MSMEs. The research instruments are observations, interviews, the source of this research data is the results of interviews from MSME actors in Bintan Buyu Village. The result of the research is that the brand has proven to be effectively able to increase turnover in 2 MSME actors who are used as objects in this community service program.
PERANAN KEMASAN (PACKAGING) DALAM MENINGKATKAN PENJUALAN PRODUK UMKM DI BINTAN BUYU
This research aims to increase product marketing and sales by selecting safe and durable packaging. This research is a type of qualitative research to explain the contribution of packaging to Micro, Small and Medium Enterprises. The method of data analysis is the process of searching for and compiling data obtained through interviews, field notes and documentation in a systematic way. By using this research we were able to dig up various information about Ms. Marini's Spicy Sweet Potato Chips and Ms. Surya's Peanut Cake. The existence of packaging is needed by Micro, Small and Medium Enterprises (MSMEs), which incidentally still use non-standard packaging
PEMANFAATAN MARKETPLACE DAN MEDIA SOSIAL DALAM PENINGKATAN PENJUALAN UMKM DI DESA BINTAN BUYU
Real Work Lecture (KKN) conducts a work program regarding the marketplace. In implementing the program, it can be seen that one of the problems that occur in Micro, Small and Medium Enterprises (MSME) in Bintan Buyu Village is one of the problems in promoting their products. These MSME are still not actively promoting their products on social media such as Instagram, Facebook, and WhatsApp Business because they only do sales and marketing in their surroundings. The targets of the MSME studied were Sweet Spicy Potato Chips and Peanut Cake. In its implementation, this KKN work program conducts outreach regarding marketplaces and conducts training on creating social media accounts and marketing products on social media. The results of the work program regarding this marketplace are increasing sales of the two targeted MSME. This is because the use of marketplaces and social media is very influential in increasing sales. Because social media can reach consumers widely and not only in the surrounding environment, and can make it easier for MSME to market their products..
MENINGKATKAN PEREKONOMIAN UMKM FLANEL FLOWER DI MASA PANDEMI COVID MELALUI PROGRAM DIGITAL
This service aims to educate and socialize MSME players about the use of e-commerce, WhatsApp business and the Seabank application in improving the economy of Flannel Flower MSMEs during the Covid 19 pandemic. Flannel Flower MSMEs are located on Jl. Mirror Hill, Simpang Gg. Diana No.1 Tanjungpinang and was established on August 18, 2016. Since its establishment, this business has not developed rapidly. This is because Flannel Flower MSMEs have several problems, such as not having a business license issued by the local sub-district (Bukit Cermin), never having attended training related to E-markets, product marketing is still around Tanjungpinang, using the Whatsapp application which is still a personal account, and all work is managed by yourself. Therefore, in order to help business owners develop their businesses, we run programs namely: a) outreach about e-commerce, Shopee, Seabank and WhatsApp business; b) e-commerce practices, namely creating a Flannel Flower UMKM shopee account and creating a seabank account; c) whatsapp business socialization and submission of business licenses; d) submission of to do list boards, evaluation of work programs, and distribution of souvenirs. The methods used in running the program include socialization, discussion and practice methods. The result of implementing this program is that the Flannel Flower UMKM has a business license from Bukit Cermin Village, has switched to using WhatsApp business and a Shopee account to carry out product sales transactions. However, the use of the Shopee account has not been maximized due to limited free shipping outside the Sumatra region and the difficulty of finding packing materials such as wooden packaging so that Flowel Flannel products do not experience any damage in the middle of the journey. Meanwhile, the use of the Seabank application cannot be realized because business owners are still hesitant to use online savings and are still comfortable using conventional banks.
PENGABDIAN KEPADA MASYARAKAT PADA UMKM “KIM KEE CURRY PUFF”
Hak Cipta (c) 2024 Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
PENGABDIAN KEPADA MASYARAKAT PADA UMKM KERAJINAN TAS “NORA SABA”
PENGABDIAN KEPADA MASYARAKAT PADA UMKM SAUDAGAR TANJAK
PENGABDIAN KEPADA MASYARAKAT PADA UMKM WARUNG KEDAI ALONG
PENERAPAN CAKAP DIGITAL PADA UMKM ROTIKU ROTI NAEK MAK UCHU KELURAHAN TANJUNGPINANG TIMUR
The aim of this service is to educate and disseminate information to MSME players regarding the use of digital marketing to improve the MSME economy during the Covid 19 pandemic. This service is provided to MSME Rotiku Roti Naek Mak Uchu. To overcome the problems that exist at Rotiku Roti Naek Mak Uchu MSMEs, our group will implement a program that includes: a) digital marketing strategy; b) understand the market, accessibility, types and features; and c) the importance of digital literacy in the market. The program will be implemented through methods such as outreach, interviews, and practicals
PENERAPAN DIGITAL MARKETING PADA UMKM FATRIOSAL MAIN KAYU
This service aims to educate and socialize MSME players about the application of digital marketing in improving the MSME economy during the Covid 19 pandemic. This service was carried out at Fatriosal Kayu Utama MSME which is located on Jl. Darussalam Gg. Kenanga 2 RT 02 RW 04 Bukit Cermin Village. UMKM Fatriosal Kayu Utama was founded in 2018, even though it has been around for a long time, this business has not shown great development. This is because Fatriosal Main Kayu MSMEs have several limitations, such as the main raw materials for production which are difficult to find in Tanjungpinang City, limited production tools, lack of knowledge about marketing strategies in the digital world, lack of recognition of market places and digital literacy. To solve this problem, our group in this service activity will run the programs, namely: a) digital marketing strategy; b) know the market place, accessibility, types and features; and c) the role of digital literacy in the world market. The methods we use in implementing the program consist of socialization, interviews and practice methods
PENERAPAN CAKAP DIGITAL PADA UMKM PENJAHIT MERAPI KELURAHAN TANJUNGPINANG TIMUR
The aim of this service is to educate and encourage MSME players to utilize digital marketing to improve the MSME economy during the Covid 19 pandemic. This service is specifically offered to MSMEs at Penjahit Merapi. To answer the challenges faced by Merapi Tailor MSMEs, our group will carry out a program consisting of: a) developing a digital marketing strategy; b) understand the market, accessibility, types and features; and c) realizing the importance of digital literacy in the market. This program will be implemented through various methods such as outreach, interviews and direct training
PENERAPAN CAKAP DIGITAL PADA UMKM CV. RAFIAH KELURAHAN TANJUNGPINANG TIMUR
Fenomena yang terdapat pada UMKM CV. Rafiah adalah belum menerapkan pembukuan yang efektif dan efisien, pemasaran digital yang dilakukan belum maksimal serta kemasan produk yang masih kurang menarik minat pelanggan. Metode pelaksanaan kegiatan yang digunakan dalam kegiatan PKM Cakap Digital ini adalah metode asumsi deskriptif, yang mana kami melakukan:(1)Pengumpulan informasi/data ke 4 UMKM yang terdapat di Kelurahan Tanjungpinang Timur dengan cara melakukan observasi dan wawancara.(2)Memberikan keterampilan dan edukasi mengenai pemasaran digital dan pencatatan keuangan digital serta penerapannya.(3)Melakukan evaluasi penerapan manajemen keuangan digital dan digital marketing dalam upaya peningkatan omset penjualan bagi 4 UMKM yang terdapat di Kelurahan Tanjungpinang Timur tersebut. Adanya pandemi Covid-19 membuat diberlakukannya pembatasan- pembatasan yang menyebabkan kegiatan perekonomian yang dilaksanakan secara tatap muka menjadi beralih ke arah digital. Karena itulah, UMKM di Kelurahan Tanjungpinang Timur yang juga terdampak oleh adanya Covid-19 ini perlu mengikuti perkembangan dan memulai menerapkan digitalisasi. Dengan PKM Cakap Digital ini, kami bergerak untuk membantu mengembangkan dan menghidupkan kembali UMKM yang ada dengan digitalisasi dan inovasi-inovasi baru. Yang mana digitalisasi dan inovasi-inovasinya yaitu(1)Pembuatan media sosial berupa whatsapp bisnis, instagram bisnis, dan facebook bisnis untuk memudahkan promosi dan mengembangkan penjualan ke empat UMKM tersebut.(2)Pengenalan dan penerapan pembukuan digital dengan aplikasi SI APIK buatan Bank Indonesia yang gratis dan mudah digunakan agar pembukuan dan keuangan ke empat UMKM tersebut jelas dan teratur.(3)Memberikan pengetahuan tentang digitalisasi, penggunaan media sosial, dan pentingnya fitur keamanan seperti password dan verification agar UMKM dapat menerapkan digitalisasi usaha dengan aman. (4) Memberikan inovasi-inovasi produk baru kepada UMKM, serta pembuatan logo dan packaging yang menarik untuk memudahkan promosi dan memperluas jangkauan pelanggan.
PENERAPAN CAKAP DIGITAL PADA UMKM SELERA BAGINDA KELURAHAN TANJUNGPINANG TIMUR
Pengabdian ini bertujuan untuk mengedukasi dan mensosialisasikan kepada pelaku UMKM tentang penerapan digital marketing dalam meningkatkan perekonomian UMKM di masa pandemi Covid 19. Pengabdian ini dilakukan pada UMKM Selera Baginda. Untuk menyelesaikan permasalahan yang ada pada UMKM Selera Baginda, kelompok kami pada kegiatan pengabdian ini akan menjalankan program yaitu: a) strategi pemasaran digital; b) mengenal market place, aksesibilitas, jenis dan fitur; serta c) peran literasi digital di pasar dunia. Metode yang kami lakukan dalam pelaksanaan program terdiri dari metode sosialisasi, wawancara dan praktik