INOVASI DAN MODERNISASI PENGEMASAN SERTA PEMASARAN PADA UMKM PISANG SALAI DAN KUE LAMPAM DI DESA BERAKIT

Abstract

This community service initiative aims to analyze the impact of developing Micro, Small, and Medium Enterprises (MSMEs) in Berakit Village—specifically those producing *pisang salai* (smoked bananas) and *kue lampam* (traditional cakes)—by introducing modern approaches to packaging and digital marketing. The program included designing new packaging, utilizing social media for promotion, and providing training on digital marketing via e-commerce platforms such as Shopee. A qualitative methodology was employed, with data collected through observation, interviews, and documentation. The results indicate that the improvements in packaging and digital marketing successfully enhanced product appeal, expanded market reach, and equipped MSME owners with new digital marketing skills. Despite certain challenges, such as unstable internet connectivity, the program succeeded in increasing product sales and opening up broader market opportunities