PERANAN KEMASAN (PACKAGING) DALAM MENINGKATKAN PENJUALAN PRODUK UMKM DI BINTAN BUYU

  • Bambang Sambodo Program Studi Manajemen, Program Studi Akuntansi, Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang
  • Afifah Chairunnisa Program Studi Manajemen, Program Studi Akuntansi, Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang
  • Anil Kumar Sarabiti Program Studi Manajemen, Program Studi Akuntansi, Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang
  • Hendiaz Aulia Program Studi Manajemen, Program Studi Akuntansi, Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang
  • Novi Ayu Windira Program Studi Manajemen, Program Studi Akuntansi, Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang
  • Try Surya Puspita Program Studi Manajemen, Program Studi Akuntansi, Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang
Keywords: UMKM, Packaging

Abstract

This research aims to increase product marketing and sales by selecting safe and durable packaging. This research is a type of qualitative research to explain the contribution of packaging to Micro, Small and Medium Enterprises. The method of data analysis is the process of searching for and compiling data obtained through interviews, field notes and documentation in a systematic way. By using this research we were able to dig up various information about Ms. Marini's Spicy Sweet Potato Chips and Ms. Surya's Peanut Cake. The existence of packaging is needed by Micro, Small and Medium Enterprises (MSMEs), which incidentally still use non-standard packaging

Published
2025-08-22
How to Cite
Sambodo, B., Chairunnisa, A., Sarabiti, A., Aulia, H., Windira, N., & Puspita, T. (2025). PERANAN KEMASAN (PACKAGING) DALAM MENINGKATKAN PENJUALAN PRODUK UMKM DI BINTAN BUYU. Jurnal Pengabdian, Pembelajaran Dan Pemberdayaan Ekonomi Masyarakat (JP3EM), 2(1), 19-24. Retrieved from https://journal.stie-pembangunan.ac.id/index.php/jp3em/article/view/2508
Issue
Vol 2 No 1: Januari 2025
Section
Articles